There are important imbalances between doctors and patients, which if ignored can lead to miscommunication, non-compliance and adverse health outcomes.

The Imbalance
The doctor knows more about the disease, creating an imbalance of knowledge and experience. Secondly, doctors can access the system, order investigations and prescribe drugs, creating an imbalance of power and control.

The Intimidation
Patients often feel intimidated or embarrassed by their lack of knowledge, and do not disclose all their symptoms, expectations or ask questions. Doctors should make it easier for their patients to gain enough knowledge about their disease to allow them to take a proactive role in the treatment decision-making process. Each patient has different degrees of knowledge, ability to understand or speed of learning, which makes it difficult for doctors to effectively disseminate information to each and every patient.



The OIES™ can help doctors provide their patients with credible, easy to learn information, that patients can access on their own time and at their own pace. Patients gain a comprehensive understanding of their cancer, which allows them to ask meaningful questions, and clearly describe their symptoms, concerns and expectations. The OIES™ allows for a collaborative relationship to develop between doctor and patient, with both of them working together to establish the best course of treatment.

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